Mr. Martinez is a Senior Consultant, Professional Engineer, practicing in the province of Alberta, Canada. He specializes in Plant Reliability, Efficiency and Asset Management; areas in which he has successfully pioneered his trademarked REM approach. He has built extensive practical experience in reliability lead roles covering the Canadian oil sands (plant design and operational reliability), power plants, oil & gas operations, and refinery in Canada, US and Latin America. He has previously worked for several north American companies including: Syncrude Canada, Amec Americas, Dow Chemical, and Brown & Root.